These are goals and trends driving change for financial institutions. Four out of five already offer digital account opening, or plan offer it within a year. The pressure is on to get there fast. But with high abandonment rates so far (35-80% according to MobileStrategyPartners) for digital opening, it’s clear that attention to execution and detail are as critical as speed. What’s the key to getting it right for your institution?
Get answers and information by watching a “how to” webcast event, featuring Senior Celent Analyst Bob Meara. Bob helps you understand the seven stages of customer acquisition and onboarding, considering current industry practices and the myriad opportunities for immediate improvement at each stage. Drawing on new Celent research findings, published in his July 2016 report, “Omnichannel Customer Acquisition 2.0: What it is and how to get there,” Bob provides actionable advice to meet your immediate needs, while positioning you to scale up easily.
Jeff Lewis of Bluepoint Solutions follows with a brief overview of OpenAnyware, Bluepoint’s 2.0 account opening solution, and the session concludes with live Q&A with both presenters.
Watch now and kick into digital-forward high gear. Omni-channel is almost upon us.
Bob Meara, Senior Analyst
Jeff Lewis, VP, Regional Account Manager
|Bob Meara is a Senior Analyst with Celent’s banking practice and a well-known consultant and authority on remote deposit capture, customer analytics and payment processing.||Jeff Lewis, with 25 years in banking industry leadership, is a Bluepoint Solutions VP, consulting on enterprise content management, item processing and mobile banking strategies.|